EventGupshup Events & Activation Buzz | India
Sony India Congratulates Team Vibgyor for curating successful Blogger’s meet for the launch of Sony MDR #Extrabass series of portable audio devices
Date – 17th April 2017
Venue – The Leela Palace, New Delhi
Sony India Pv Ltd is a Japanese multinational conglomerate corporation that is headquartered in Tokyo. The company is one of the leading manufacturers of electronic products for the consumer and professional markets.
Sony India connected with Vibgyor Brand Services, the leading experiential agency in India, to curate blogger’s meet for the launch of its three headphone model (one wireless) and four bluetooth speakers under EXTRA BASS series. The launch was held at, The Leela Palace, New Delhi on 17th April 2017.
Extra bass series line-up of Sony headphones and earphones has been a success ever since its launch in 2014 with “Extra Bass model” MDR-XB450 headphones. Contrived for today’s heavy-hitting bass lines and dropping beats, EXTRA BASS™ technology delivers powerful, clear bass sound in a compact, portable speaker.
Vibgyor curated a striking stage set up for the launch where one-on-one media conversations were encouraged between the bloggers and the Sony team. Demo zone was created to add to touch and feel factor. The guests got a real time demo of the speakers and the headphones to experience the exceptional sound quality of the product. The audience was impressed and shared their presence on various social media platforms.
The overwhelming response of the client backed with the flawless execution in the given short notice was motivating for Vibgyor to keep taking such challenges and prove their galore with the best execution while maintaining brand standards.
The launch was captured by most of the bloggers and got published in majority of the Indian blog sites and social media platforms.
