EventGupshup Events & Activation Buzz | India
The Public Relations and Corporate Communication batch of 2016-2017 from the Xavier Institute of Communications (XIC) organised their annual event Istoria on March 5 at the iconic St. Xavier’s College quadrangle. This was the fifth year since the event’s inception and therefore was promoted as ISTORIA In-Sync 5.0.
For the annual extravaganza, the organisers brought together an excellent line-up of performances like Aishwarya Suresh, one of the top 5 finalists from The Stage 2, Mumbai-based acapella group Raaga Trippin’ and Redwired band. The star attraction of the evening however was a tribute given by 100 musicians to Bollywood maestro Amit Trivedi.
This musical tribute was an attempt to celebrate music by providing over 100 talented and passionate musicians, united by art, an opportunity to come together. The show was directed and coordinated by the multi-talented Prince Mulla who has worked with the likes of A R Rahman, and on The Bollywood Music Project, Coke Studio etc. He is also a part of an equally talented band called Redwired which also performed at the event.
“The idea was to provide a platform to synchronize talent and opportunities and create a magical evening, that would enthrall one and all. Through 100-InSync-an ode by the 100 musicians to Amit Trivedi, we attempted something that has never happened before in our country. And as fascinating as it might sound, to make it possible was anything but easy. But when has anything remarkable ever been easy?” said Neha Munshi & Kokil Sachdeva, Chairpersons of ISTORIA’ 17.
While commenting on the event Rajeev Chawla, course head of the PR & Corporate Communication batch at XIC said, “It is with pride that our Public Relations batch at XIC put up the Istoria show this year. The show was replete with a vision as always and this year it showcased young and budding music talent in the country. In yesteryear’s it has showcased Indian Cinema (Bollywood) and its glory. The professionalism and intensity with which the students put up this show is commendable and it can be compared with any of the Events done by professional Entertainment and Event management firms. The Event will surely go a long way in fostering the need to bolster young artistes in music to the front.”
In the past, Istoria has seen the presence of esteemed dignitaries like Anupama Chopra, Atul Kasbekar, Suchitra Pillai and Imtiaz Ali among many others. Every year the students try to take it a notch higher and aim at offering a night of entertainment and fun. Last year’s theme was ‘The Filmy Cocktail’ which celebrated the Indian and Hollywood cinema and how they coalesce.
Source : eventfaq
