A Cup-a-licious activation by Vibgyor

Vibgyor achieves wet sampling of 1 lac for the new MAGGI Cup-a-licious soups

Nestlé S.A. , the leading food company in the world is headquartered in Vevey, Vaud, Switzerland.  Formed in 1905, Nestlé operates in 194 countries and deals in a range of processed food products. Maggi, an international brand of seasonings, instant soups, and noodles that originated in Switzerland comes under the umbrella brand of Nestle.

Maggi India connected with Vibgyor Brand Services , one of the leading experiential marketing agencies in India, to introduce its new range of single serve soups and establish these Maggi Cup-a-licious soups as unique – classic in taste but with a contemporary twist.

The idea was to reach out to a large target audience in 5 major cities including Delhi, Mumbai, Pune, Bengaluru and Kolkata. To reach out to the maximum, Vibgyor approached colleges and corporate parks over a period of one month to achieve the brand objective.

The real challenge was to plan and execute the activity in a short span of time and get permissions across colleges and corporate parks in different cities.

The activity saw overwhelming participation with various engaging activities that revolved around the theme ‘Taste with Twist’ and included games such as write your Name, ball in the bucket, write it back, the stroop effect etc .

Through the activity managed by Vibgyor the new soup from Maggi was sampled to over 1 lac target consumers spread over the length and breadth of the country, covering 70 colleges and 44 corporate parks.