‘Amazon Connect’ – Conceptualized and Executed by Vibgyor

Amazon Connect: Reaching out to partners through a unique engagement.

Venue: Sahara Star, Mumbai

Date: 17^th March 2017

A growing number of consumers now prefer making most of their purchases online for their convenience and time limitations. With the rise in online transactions, e-commerce websites are making huge effort to connect buyers and sellers by offering plenty of choices at one common platform.

Amazon is one of leading players in e-commerce and is considered as the most customer centric company that facilitates people to find and discover virtually anything they want to buy online.

Amazon recently approached Vibgyor Brand Services for its big show ‘Amazon Connect’.

Vibgyor Brand Services is India’s foremost Experiential marketing agency specializing in Brand Activations and events. It is known for its unique, unconventional engagements and experiential marketing strategies.

Amazon Connect has been conceptualized to drive engagement with different segments of sellers and get closer to the seller community at large. The whole idea was to establish Amazon as an Indian brand with strong attribute scores on approachability and international yet Indian brand and to ultimately enable the sellers to increase their business by making them understand the performance metrics.
The conference also aimed to connect sellers with Amazon leadership and understand seller pain points and resolve them.

Vibgyor successfully conceptualised and executed the complete event which was themed around ‘Transform Together’. The event elements included venue setup, content management, brand collaterals, award design, technology integration for interaction/ Q&A and kiosks to showcase various products and services. Emcee, during the conference kept the audience engaged with various activities .The conference was followed by ‘Rewards and Recognition’ where the top sellers from all the country were awarded. One of the lucky draw winners also won the tickets to Amazon Seattle.

The Vibgyor team was appreciated for raising the bar and working tirelessly to ensure successful execution of Amazon Connect.